Positioning.

No, we're not talking about brand or corporate positioning. Every marketer will definitely come across the word and been in the process of marketing a product or service if you're a businessman, or if you're a consumer, you're the end-user of that process of positioning. I mean why do we use certain product over others. Why do we subscibe to certain services over others? Is it really because Brand A has better qualities than Brand B? Possibly. Or is it just because you simply see Brand A more often and dominates word of mouth everywhere you go and everyone you see? More likely.

However as I was driving to work one morning, I usually put a worship CD and worship, I felt God tap me and asked the question, why does the corporate and secular world understand positioning so much, and put so much priority into it but Christians don't seem to understand the power of position?

Friends, don't let the devil rob you of your status in Christ. You're a prince and princess. You're seated in the heavenly places with God. He has called you His own. What honour and priviledged to be sitting together and dining together with the CEO of the universe! He's sent out an invitation for you and me to be invited into His house! I don't know about you, but if that doesn't do something to your heart.. get it checked!

I was predestined-determined by God-to be adopted as God's son.
- Ephesians 1:5

Yes, you. Sons and daughters of the Most High God. Don't let no one and nothing trick you that you're anything less. 'Cause in every right you're given the position and authority to be God's children! However, the cutting edge is this: A good product without good positioning is just another product sitting on the shelf gathering dust at the end of the day. It's not impacting anyone 'cause it's just sitting there doing nothing! Having said that, the biggest trap is to fall into the device of the devil that makes you think you're doing a lot of other things, but they're just things that don't matter. Stuff, as I like to refer them as. They're just stuff! They're not the real deal!

Friends, as shall I say, fellow sons and daughters of God, you're the secret weapon that God is waiting to unleash. You're the ace in His hands, and God knows how to play the cards right, He is on to the biggest victory the world has yet to behold. But He doesn't force you. You gotta position yourself right. Like the example that Ps Russell used to say often. If you're in the footy, you gotta position yourself right so that when God throws you the ball, you're there to catch it!

Don't miss the opportunity.

Position yourself! As you're one who has been positioned by God as His children, now position yourself to be His secret weapon. He's passing the ball to you, but you gotta be in position to catch it!